Miele Appliances have been a family-owned company since its establishment in 1899.
Equally committed to its owners, employees, customers, suppliers, the environment and society.
The company focus is on manufacturing household appliances for your kitchen, laundry and floorcare needs.
As well as appliances for use in commercial operations and medical facilities ("Miele Professional").
Miele Appliances offer products that set the standards for durability, performance and ease of use.
This guides their basic principle "Immer besser" which the founders Carl Miele and Reinhard Zinkann printed on their first machines.
The company focuses exclusively on the Miele Appliance brand and its consistent positioning in the premium segment.
THERE ARE MANY GOOD REASONS FOR CHOOSING MIELE APPLIANCES.
Here are just six of them.
Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise.
This means that we will do all that we can to be forever better than our competitors and forever better than we already are.
We want to make everyday tasks easier and more fun for our customers by constantly improving our products.
For our customers this means the peace of mind of knowing that choosing Miele Appliances is a good decision.
- Quality Miele Appliances for over a 100 Years
- Technology, excellent results with the lowest possible energy consumption.
- Craftsmanship, combining technology, vision and attention to detail.
- Design, based on clean lines and ease of use.
- Service, their promise is to always be there for you.
- The Brand, you can purchase Miele Appliances with confidence
Their Pledge for the planet
As the race to save our only home is ever-accelerating, our commitment to evolve our ambitions is too.
To continue our journey Miele commits to the following sustainability pledges.
Make sustainability happen at every step
We continuously work towards making sustainability essential at every stage of our products and services’ life cycle – as well as in all of our value chains, and in the homes of our customers.
Make appliances that won’t leave a mark
Miele is dedicated to producing the best possible products and services with the least impact on the environment, with the ultimate aim to make them 100% carbon-neutral.
End waste by giving our appliances new life
We are working towards creating a circular value chain with net-zero waste for all materials used in our appliances to re-enter the loop at the end of their lifecycle.
Stories of Sustainability
We travelled around Australia to gather inspiration and learn first hand how artisans, producers and local communities are working towards a sustainable future. As a part of the journey towards becoming more sustainable, we challenged ourselves to shoot in the most sustainable way too. Our efforts were awarded a Green Seal by the Environmental.
A sustainable production
To us, sustainability is a journey. We understand it as the accelerator to move Miele forward. In all our projects, we continually work towards sustainable innovations that will help make a difference in the world. With our latest content series, we challenged ourselves to make the production a completely sustainable one, working with limited crew and using only battery powered equipment, reducing waste and recycling on set. In an industry first, we are humbled to have been awarded the ‘Green Seal’ certification by the Environmental Media Association (EMA), a body which honours and recognises progress in sustainable production.
